What is a Great Disc Jockey Really Worth?
A Professional DJ provides the positive catalyst for your party.
Skillfully selected and played music will add the important "feel good"
element that helps everyone interact, rekindle relationships faded by time
away and form new friendships. Music is relaxing, exciting, romantic, and
inspirational. Dancing keeps everyone at your event longer and contributes
greatly to the enjoyment of your guests.
Your choice of entertainer is an insurance policy against bad memories of
a disappointing occasion. Unfortunately, the DJ is often the last service
chosen, after much of the budget is spent on a venue, food and clothing.
This “backward planning” often forces Brides and Party Planners to shop
for the cheapest possible price. Many people will pay far more for a cake,
flowers, or a veggie platter than they will for the most crucial
ingredient of a party – the entertainment. The DJ you select will be
taking on the responsibility of over 80% of the success of your party and
often gets paid less than 3% of the total budget (based on the average
$25,000.00 Wedding, 3% would equal $750.00), yet if the DJ is a poor
performer or worse, doesn't show up, your entire investment is wasted, not
just that 3%.
Your choice of entertainer can also be thought of as a commodity purchased
to “feed” each of your guests. If your dinner buffet costs $15.00 per
person (with 250 people), you’ll pay $3750.00 plus tax, and rest assured,
the Caterer will add a gratuity (sometimes 18%-25%), so before long you're
at $4500.00! Think about the last wedding you attended. Do you remember
what was served? Most people don’t, and yet, it probably cost nearly
$5000!
Take a look at these statistics:
- 72% of all brides say they would have spent more time choosing their
reception entertainment
- Almost 100% say they would have spent more of their budget on the
entertainment
- When asked, 81% of guests say the thing they remember most about a
wedding is the entertainment
- During wedding planning, Brides say their highest priority is their
attire, followed by the reception site and caterer – reception
entertainment is among the least of their priorities. Within one week
after their reception, 78% of Brides say they would have made the
entertainment their highest priority.
*Sources: Simmons, 2001; USA Today,
2002; National Bridal Service, 2001;The Knot, 2002; Brides Magazine, 2001,
& Kansas City ADJA
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